You don’t need to be a data scientist to understand what data can do for your business, but you do need to speak their language.
In this 20-page guide, part of Management Today's new The Knowledge subscription, leading practitioners will set you on your way by explaining where data can really help you, how to use it properly and how to build capability in your organisation.
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On the simplest level, Adam's job is to learn what makes a great company, and then bring that to life in stories that reflect the vivid cut and thrust of business leadership. If there's one lesson Management Today's editor has picked up from the hundreds of conversations he's had to that end with chief executives, founders and scholars, it's that acting is generally more effective when preceded by thinking.
