Customer expectations have never been higher – and for business leaders, the challenge is clear: growth now depends on delivering consistent, personalised experiences across every touchpoint.
Klaviyo’s expert report, ‘The Future of Consumer Marketing’, draws on a global survey of 8,000 consumers to outline what matters most to customers in 2025. The findings show that quality, value and customer service are the top drivers of loyalty, while brand values such as data protection and sustainability are becoming critical to purchase decisions. At the same time, over 70% of consumers now expect tailored, meaningful interactions with the businesses they buy from.
For executives, the message is simple: investing in customer experience is no longer optional – it’s the core growth strategy. This report provides the data and strategies leaders need to align marketing, service and technology to meet evolving customer demands, strengthen reputation, and build long-term resilience.
Discover how leading brands are doing it – and what you can apply to your business today.
To download please sign in.